Award Winning Battlefield Franchise Takes Free PC Shooters to the Next Generation

From the makers of the hit arcade shooter Battlefield Heroes comes an all-new entry in the free* to play market, this time featuring photo-real characters, environments, weapons and maps. Electronic Arts Inc. (NASDAQ: ERTS) today announced Battlefield Play4Free, a deep PC shooter featuring signature Battlefield vehicular warfare, sandbox gameplay and intense 32-player online battles. With its advanced graphics, polished production values, depth and realism, Battlefield Play4Free takes the genre to the next level and is positioned to compete with top console titles. The game goes live in spring 2011. Players who wish to get in the game sooner can register today for the closed beta at www.battlefield.play4free.com which launches on Nov 30.

“We broke new ground in 2009 with the launch of Battlefield Heroes; a game that has 6M registered players worldwide. Now we are complementing that arcade shooter with a core, realistic Battlefield shooter experience that fans have been clamouring for,” said James Salt, Senior Producer, Battlefield Play4Free. “Battlefield Play4Free is for serious shooter fans who are looking for a premium – but free – experience that rivals top console titles.”