Creative Boutique Unveils “This Is Who We Are” for TV Image, On-Air, Print, Online and Viral Stunts

Even the most established networks need the occasional brand reboot. Such is the case of National Geographic International, who came to BIGSMACK, the full-service creative agency specializing in entertainment marketing and production, to create not just a new tagline for the global network, but a new attitude. The company responded with the tagline ''This Is Who We Are'' – a bold, declarative statement about the network and how it wants to be perceived by viewers. 

Motion capture and animation company, Vicon House of Moves (HOM), provided motion capture for the :30 "Light" commercial for Lexus that first aired September 7, 2011. Directed by Daniel Kleinman of Epoch Films, the spot was part of the luxury carmaker's "Engineering Amazing" campaign.