When CBS Sports wanted to create an exciting new graphic package for the 2011 U.S. Open, they teamed up with Manhattan-based Click 3X, a full-service creative group specializing in on-air promotion and network branding.
Click 3X was tasked with essentially revamping and rebooting the entire package of elements that the network had been using for the past five years in conjunction with this annual event, the fourth and final part of the tennis season's Grand Slam (which includes the Australian and French Opens and Wimbledon).