Nupur Bhargava is currently the Creative Director at Invisible Rabbit. She was Supervising Producer and Animation Director for MTV India / Viacom 18. She has done freelance work and was Art Director at Corner shop Entertainment. Ms. Bhargava has done her graduation from the National Institute of Design; her experience is varied and her work has won numerous industry awards.

CG Today : Ms. Bhargava, thank you for your time and your insights.

Nupur : Thank you for having me here.

CG Today : You have started your own animation studio, Invisible Rabbit. With your experience and expertise, this was, no doubt, a good career move. Give us some details about your studio.

Nupur : Invisible Rabbit is a boutique animation studio based in Mumbai. We are a small but very efficient setup. We love what we do and it reflects in our work!

At Invisible Rabbit we create international standard work with great storytelling. Our goal is to create effective communication for our brands / clients with great eye catching creatives. We have worked for several clients from Footcandles Films, Britannia, TATA AIG, Yash Raj Films, Danone ,SBI to name a few.

Mr. Chandrasekaran has been Head of Operations at Sanraa Media since July 2009. He has been a Senior Faculty Member at Whistling Woods International Educational Institute, and Executive Producer at Sanraa Software. His profile includes positions as Technical Director at Anirights Infomedia, 3-D Technical Head at India Heritage Foundation, Senior Modeling and Animation In charge at JadooWorks, Manager of Visual Effects Ceeyes Hyderabad, and Animator at Pentafour Software.

CG Today : Mr. Chandrasekaran, welcome to CG Today. It is indeed our pleasure to speak with you.

Kumar : Thank you the pleasure is mine.

CG Today : Sanraa Media, at which you are Head of Operations, opened a new state-of-the-art facility which is unique, in that it is said to be the only studio offering the services of a production house, visual effects studio and design firm all rolled in one. Tell us about this new building.

Kumar : I wouldn’t say that we are the only studio offering such diverse services, today the Indian animation industry has grown and there are more than a few capable studios around.

Here in Sanraa our main focus is to ensure that we contribute effectively on all content that we create in house. Be it IPs or out sourced content, we ensure that we creatively and technically contribute to all stages of the production cycle with a core focus on adding value to the storytelling. We have also developed a very efficient and successful pipeline along with building an extremely competent team which prides itself in delivering world class content on time.