ASSIMILATE, a leading provider of powerful post-production tools for RED and other digital workflows, today announced it has selected Sniper Systems & Solutions Pvt. Ltd. to be the exclusive sales partner for ASSIMILATE's SCRATCH^® product line in the region of South India. Sniper is also responsible for the first level of support to all ASSIMILATE customers, both current and new users. ASSIMILATE, with headquarters in Santa Clara, CA, has sales, support, and technology teams located around the world.

“Mistika was the perfect tool for this project. It was essentially the main hub for the commercial, and we were able to plug our CG pipeline directly into it. Also, as this was a commercial for cinema, the ability to export a DCP from the Mistika to our network and be viewing the film back in our cinema, in stereo 3D, within fifteen minutes, was fantastic.”

SGO’s Mistika was used by Framestore for all the stereoscopic alignments, depth grading and visual effects compositing for the LG “Rare Butterflies” cinema commercial for LG’s  integrated 3D cinema and digital campaign. Directed by Richard Ayoade for Framestore’s digital team, and lead by Executive Producer, Simon Whalley, Framestore conceived, filmed and post produced the high profile campaign for agency Mindshare, to demystify stereoscopic 3D, using humour and interactive elements on the online version.