Prime Focus Technologies launches CLEAR™ App.

Prime Focus Technologies (PFT) has announced the launch of an innovative new enterprise-class iPad application. PFT will be showcasing the app at IBC this year in Amsterdam, 9-13 September in hall 7, stand 7.D20. The app is currently available on the iPad and Prime Focus Technologies are looking at implementing the enterprise application across other platforms in the future giving creative wider access.

Specifically developed to augment CLEAR™, PFT's unified multi-platform content operations infrastructure, the app is an indispensible resource for creatives involved with content as it provides a complete creative toolkit that can be used anywhere. This creative enablement includes the ability to concurrently participate in the workflows while on the go, thereby empowering the production of better content. It also gives senior management and operations staff greater control, providing a dashboard view for audited tracking and hands-on involvement.

The app is being incorporated into the operations of STAR TV as part of PFT's pioneering deployment for the News Corporation-owned network. The file-based solution is a combination of the CLEAR™ technology platform and supporting content services. This deployment is specifically designed to manage the broadcaster's high volume end-to-end digital workflows and enable its transition to HD.

"This is a really exciting addition to what is a truly transformational solution for content owners," said Ganesh Sankaran, COO of Prime Focus Technologies. "We've worked closely with our clients to define their needs, and found that the need for creative enablement and greater control, are recurring themes. The app will enhance the efficiencies of CLEAR™ even further, and is one of many new initiatives that we're developing to augment our offering."