3D animation powers India into big league

Companies like Crest and DQE focus on the global industry.

With every passing year, animated movies seem to hit a new record with commercial and critical success. At present, the global film industry is buzzing around 3D and Indian animation studios are riding on this 3D wave.

This year, Crest Animation Studios’ Alpha and Omega – 3D stereoscopic animated film – has been shortlisted for Oscar nominations. Of the 15 films selected, only three will make it for final nominations, but A K Madhavan, CEO of the company, is not resting on his laurels yet. Crest has become the first studio outside the US to have entered into a deal of three feature films with Lionsgate. The two have announced the co-production of the next film in this genre, Norm Of The North, that will be distributed by Lionsgate in North America. Crest also has collaboration with Malaysia-based KRU Studios to co-produce its 3D animated feature film Ribbit.

The shift to 3D animation/stereoscopic from 2D animated films has not happened suddenly. However, most of the work that Indian firms are doing in the 3D animation space continues to be for global markets.

Hyderabad-based DQ Entertainment (DQE) is another example. DQE started using 3D animation in 2004 with Mickey Mouse Club House for Walt Disney. It is running for the fourth season. “About 90 per cent of our production is in 3D for all major production houses, broadcasters and distributors worldwide,” said Tapaas Chakravarti, chairman & chief executive officer of DQE Entertainment.

Read More at: Business Standard