Cleanup drive scrapped, film still in can

The Brihanmumbai Municipal Corporation’s 20-minute animation film and a slide show to create awareness on cleanliness are yet to reach citizens. Despite spending Rs 7 lakh on the film and about Rs 35,000 for the slide show, the film has hit a hurdle.

While the slide shows inform the public about the fines that will be charged by the clean-up marshalls for spitting, defecating in public or littering, the animation film revolves around a NRI returning to Mumbai to find the city unclean.

The fate of the film is undecided as the BMC had scrapped the clean-up marshall drive after stiff opposition from corporators. The civic administration had said that the three-year-old Clean-up Mumbai campaign will be scrapped and another scheme will be introduced by December 31. Meanwhile the clean-up marshalls will continue their drive for the month of December.

“Both the animation film and the slide show are ready since 3-4 months now,” said B P Patil, Chief Engineer Solid Waste Management (SWM).

Read more at: Indian Express