Prime Focus Debuts "CLEAR"

Prime Focus Technologies (PFT) will showcase for the first time in the United States (2011 NAB Show - Booth, #SL10205 Las Vegas Convention Center, South Lower Hall) its award-winning hybrid-cloud, multi-platform content operations and workflow management solution for the new era of broadcast operations. Called CLEAR, PFT crafted the system from the ground up to serve this crucial market for a 24/7 global production/post-production environment that can enable broadcasters’ to drive better efficiencies and higher revenue at lower operating costs in the face of demands like migrating to HDTV to delivering programming across divergent viewing platforms (Internet, TV, mobile) simultaneously. Producers today face a conundrum: how to stay in business in an ever-changing digital world, yet grow profitably in the face of the wildly divergent delivery channel demands? What used to be known simply as TV is now a much larger and unwieldy process as each newscast, sitcom, sports program, commercial or concert must be sliced and diced into distinctly different functional versions for Internet based viewing options like YouTube, or Hulu and on the multitude of SmartPhones like the iPhone and now the emerging Tablet market, as spearheaded by the iPad.

CLEAR is the world’s first hybrid cloud-based operations solution in the content and workflow management space. Groundbreaking and secure, CLEAR’s scalable “global digital pipeline” enhances collaboration, productivity and asset utilization, increasing monetization opportunities, offering valuable “anywhere, anytime” cost efficiencies with little to no upfront capital expenditure. CLEAR provides a transformational digital architecture and a new way of working that challenges traditional norms by:

• Enabling concurrent work processes
• Allowing multi-platform fulfillment at no extra cost
• Reducing overall media processing costs by 30%
• Driving business agility with a transactional engagement model

ANTICIPATED VISUALS, NEWS OPPS

• Demos of mobile broadcast production on the fly via iPad
• Interviews key executive on the cutting edge of global production innovation
• Commentary on highly anticipated announcements with a major international media conglomerate

Also, Prime Focus' Ramki Sankaranarayanan will speak at the 2011 NAB Show on an expert panel titled 'The Years Ahead for Cloud Computing' on Monday April 11 at 5pm in room N232, Las Vegas Convention Center. Panelists will reveal how cloud computing opens up exciting opportunities to reach new audiences.