En Masse Entertainment, the company behind the upcoming action MMO, TERA, had a fantastic showing at this year’s Electronic Entertainment Expo (E3) in Los Angeles, racking up nearly a dozen awards and nominations from attending industry media, including best MMO, best gameplay and best PC game, to name a few. At E3 2011, industry influencers were invited to exclusive behind-closed-doors meetings with the En Masse team to experience one of TERA’s most anticipated features: the game’s genre-defining political system. Supporting TERA’s “all action, no faction” approach to the MMO experience, the E3 demo highlighted the players’ ability to sculpt the TERA landscape as they see fit as a politician and/or supporter. Additionally, E3 guests experienced an exclusive, all-new hands-on play session, in which they took on one of the game’s most brutal Big-Ass Monsters.

Icelandic director Thorhallur Saevarsson, known professionally as Thor, has joined Madheart, Los Angeles, for exclusive representation in the United States. It's the first affiliation with a U.S. company for Thor, who is widely considered one of Europe's brightest, young commercial directors. His credits include work for Philips, McDonald's, Vodafone, Fuji, T-Mobile, Peugeot, GE, Coca-Cola, Deichmann and Skoda.