VICON House of Moves (HOM), a leading motion capture and animation service company, was recently contracted by EA to create identity elements and promotional content for the launch of EA's new entertainment platform and online store, Origin. The open-ended platform, launched June 6, 2011, is now available online and puts players at the epicenter of EA titles. Customers can log into Origin, access interactive content, and manage gameplay from PCs, mobile devices and the iPad.