Crayons has created a 3D print ad for Kajaria Ceramics, for the brand's three dimensional series of tiles. The ad appeared in the October issue of Design Today.
Crayons has created a 3D print ad for its client, Kajaria Ceramics. The ad was conceived for Kajaria's 3D tiles collection, and appeared in the October issue of Design Today. The innovation included a 3D rendered image and specially-made 3D eyewear for viewing the ad. The new campaign was to showcase the brand's new 3D series, which has a three dimensional effect on the tile. The brief to the agency was to establish the three dimensional nature of the tile.
According to Aejazz Ahmed and Anuj Gupta, the copy and art team behind the ad, an innovative product deserved an innovative idea, and hence this out-of-the-box thinking to capture and bring to life the new dimension of the product in print.
Read more at: Campaignindia.in