M.A.D - the longest running live action kids' show- now launches Season 8- - Starts October 24, every Sunday at 10:30 AM, only on POGO!

M.A.D - the stimulating yet simple arts show for young kids that unleashes their imagination - is back! POGO, India's most popular kids' channel, announces the launch of Season 8 of the multi-award winning show M.A.D.

In the new season, Rob, the favourite anchor of kids' TV takes them on a fun-filled, interactive, creative journey, transforming ordinary materials into inspiring works of art with his MAD twist. In each episode kids discover new styles that are easy, exciting, and for everyone to try and enjoy. Peppered with new segments and newer ways of looking at art, M.A.D once again encourages kids' to open up their minds and grab their dreams! So, get ready with your colors, a pair of scissors, glue, a bit of imagination and innovation, beginning October 24, every Sunday at 10:30 a.m., only on POGO!

Armed with simple art tools like a pencil, paintbrush, colours and paper, M.A.D Season 8 will take kids on a creative joyride, and help them explore the world of possibilities through art- from new and easy painting techniques, to fun and exciting paper crafts. Playing with shadows and silhouettes, recycled boxes and bottles - this season includes several new segments such as, Draw it Now, Challenge Rob, M.A.D in Motion, a new animation segment and more.

Speaking on the occasion of the launch, Rob, M.A.D. host, said, "The new season is a personal favourite of mine. Between the M.A.D production & creative teams and I, we have really put together an extremely fresh season for kids. Taking cognizance of kids' feedback, we have developed new segments such as 'Draw it Now' where kids can draw along with me as well as a fun segment titled "Challenge Rob"! And of course as always to make the M.A.D experience even bigger and better is this season's Big Picture- we will be creating the most innovative, over the top bicycles from scratch! So hop on board and get set for an art adventure like no other. Because MAD hai, toh sab cool hai!"

Krishna Desai, Director Programming, Turner International India Pvt. Ltd. said, "POGO has been instrumental in providing entertaining and edutaining shows such as M.A.D, F.A.Q, POGO Amazing Kids Awards, Galli Galli Sim Sim and Tiny TV to kids across India. As India's most popular kids' channel, POGO has also led the way in creating customised and original shows in both live-action and animation for its viewers. Season 8 launch of M.A.D further cements POGO's commitment to providing quality entertainment to kids' across India as well reiterates the show's exceptional popularity and dedicated viewership."

Additionally, the show features a new animation segment wherein Rob will showcase and share simple art tips using animation. New recurring characters will be introduced who will explain simple art concepts like colour mixing, framing and perspective.

All this and much more, on the brand new M.A.D. Season 8, starting October 24, every Sunday at 10:30 a.m., only on POGO, India's favourite kids' channel!

For more programming highlights, games and awesome fun check out www.pogo.tv