Activision Co-Founder Joins GamesAnalytics

Activision co-founder endorses company’s revolutionary turnkey technology for maximizing revenue for MMOs, Facebook games and virtual worlds

Videogame industry pioneer and co-founder of Activision Alan Miller has joined data mining and monetization company GamesAnalytics as a strategic advisor and Director of North American Operations.

GamesAnalytics was founded in 2010 by UK game industry specialist Chris Wright and analytics expert Mark Robinson to serve the global online games market.

Commenting on his appointment Miller said:

"I’m tremendously excited to be working with GamesAnalytics because the company provides a big win-win solution for both game players and game publishers.

"Any game publisher serious about competing in the industry today must be able to rapidly analyze and understand its players’ behavior and swiftly react to their needs. GamesAnalytics turnkey solution allows MMO and Facebook game developers to quickly and easily unlock the true value of their player data and maximize revenue. Our state-of-the-art real-time behavioral analytics and individually targeted in-game marketing increase online game revenue by substantially improving player satisfaction, as well as the number of paying players and average revenue per player."

Chris Wright, GamesAnalytics CEO said:

"Alan is a great addition to the team. His decades of experience in the games industry are incredibly valuable to us in our work for leading online game publishers. Alan understands the great value that our products can add by data mining the massive amounts of player information stored by online game publishers, especially in free-to-play Facebook games, MMO’s, and virtual worlds that generate revenue from the purchase of virtual goods."