Blip Toys Licenses Worldwide Multi-Platform Video Game Rights for Squinkies Brand to Activision Publishing

Blip^® Toys, the innovative toy company behind the hugely successful line of Squinkies™ collectible figures, has granted Activision^® Publishing, Inc. the exclusive worldwide rights to develop, manufacture and distribute video games based on the Squinkies brand and characters. The agreement covers entertainment software products across multiple platforms such as handheld, console and connected platforms, as well as PC and mobile devices.

The new Squinkies video games are expected to debut throughout 2011, with the first Nintendo DS title for girls releasing in April 2011.

“We are very excited to partner with Activision, whose video game titles continue to break sales records,” said Bill Nichols, CEO of Blip Toys. “They truly understand Squinkies and have successfully translated the highly collectible nature of the brand into an interactive gaming experience that girls will love!”

“We are proud to partner with Squinkies, which are one of the hottest toys of this past holiday season,” said David Oxford, Activision Publishing. “Squinkies line of figures lends itself perfectly to video games, and we are excited to deliver new interactive experiences that will further engage girls with the brand.”

Squinkies fans can stay up-to-date on all the latest Squinkies news by visiting Squinkies.com, or by following the Squinkies Blog, Squinkies Facebook page, or the Squinkies Twitter feed.