International Games now Available on Rediff’s Social Media Platform MyPage

New Alliances with Game Developers Enhances Online Gaming Offering and Enriches User Experience for Millions.

Rediff.com India Limited today announced that International game developers MiniClip and King.com from the UK, Lumosity, Canadian Revlry, Platogo from Austria, Disney and India Games have uploaded their gaming offerings on Rediff PlayGully, an integrated platform for both online gaming and social media. With top game developers from all over the world bringing their games to Rediff PlayGully, Internet users in India will not only be treated to a variety of popular casual games for free, but also have the ability to invite their friends to play with them online.

"Rediff PlayGully is a unique combination of internationally popular casual games and Rediff's social media platform MyPage attracting users from all over India, specifically from the tier 2 and tier 3 towns," stated Ajit Balakrishnan, Chairman and CEO of Rediff.com India. "The integration of gaming and social media will provide India's masses a level of social interaction that has yet to be realized in the country."

In July 2010, Rediff officially launched its gaming operations on its social networking site, expanding the company's social media offerings and in hopes of growing its user base through new, integrated offerings. Through Rediff PlayGully, the newly available games are integrated into the social media platform Rediff MyPage, thereby enabling users to invite their friends to play with them. The social integration also enables users to make friends with other like- minded users around the context of games. Feeds from the games are published to the social network on Rediff MyPage helping easy discovery of games.

Users can enjoy the popular games by clicking on the Games icon on Rediff.com homepage.