NeoEdge Adds RedAtoms' Bar Society Facebook Game to Its Video Ad Network

Social games developers look to NeoEdge to monetize the 98% of their users that aren’t paying.

As one of the leaders and innovators in advertising services for social and casual games, NeoEdge today announced an exclusive partnership with RedAtoms’ Bar Society game, published by Playdom. This partnership leverages Neoedge’s innovative video ad serving platform and expertise in developing custom integrated sponsorships and incorporates these services into RedAtoms’ Bar Society game.

“We are excited about the opportunity to drive significant revenue using Neoedge’s innovative and simple-to-integrate ad products,” said David Liu, CEO of RedAtoms. Bar Society is a popular social game on Facebook that invites 21+ users to build and operate their own dream bar. Users mix drinks, decorate their bar, design their avatar and purchase items to create ambiance. Given the game’s age requirement, it’s the perfect advertising vehicle for drink companies and other brands targeting a 21+ only audience.

NeoEdge currently serves over 100M video ad impressions per month with strategic partnerships that include Yahoo! Games and iWin. The company is managed by industry veterans from EA and Pogo, who understand how to balance advertising with the user experience and know that offering rewards for watching ads can actually enhance the user experience, not detract from it.

“We are proud to add Bar Society to our existing roster of quality partnerships. We believe that the NeoEdge solution can provide social game developers the vehicle to monetize the other 98% of their user base,” said Lesley Mansford, CEO of NeoEdge. “Initial tests have shown user feedback from these social game video ads to be very positive and social games publishers can often increase their revenue 25% to 50% or more by implementing NeoEdge video ads. The timing is great as brands look for more innovative ways to play in the social media space.”