Sidebar Partners with Takenet & UTV Indiagames to Help Operators Deliver Personalized Consumer Experiences Worldwide

Sidebar, Inc., a leading provider of multi-platform content personalization solutions, today announced strategic partnerships with Takenet and UTV Indiagames to deliver personalized content discovery solutions to mobile operators and telcos worldwide. - For more than a decade, Takenet has been enabling Brazilian and Chilean Telcos, Enterprises, media companies, service providers and digital communities to deploy their mobile presence. As a Value Added Service enabler, Takenet provides technology integration services, content distribution and licenses platforms such as Collect SMS.

- UTV Indiagames is India's benchmark mobile and online games company and leading global mobile game publisher. Indiagames powers mobile game storefronts for leading Indian carriers including Idea Cellular.

With each partner, Sidebar will leverage its Smart Menu^(TM) platform to make mobile content - including music, games, videos, news & information - more discoverable and targeted. The Smart Menu platform is a cloud based, SaaS solution that uses machine learning to "learn" consumer preferences and behaviors over time, providing valuable insight for mobile operators looking to optimize their sales and service operations.

"By combining Sidebar's technology with mobile content from Takenet and UTV Indiagames, we will be able to give mobile operators new tools to better differentiate themselves and regain mobile content marketshare," said Patrick Kennedy, CEO of Sidebar. "Together, our goal is to deliver a highly customized, personalized experience for consumers, which leads to increased engagement, loyalty and ARPU. And with Gartner estimating worldwide mobile application store revenue to surpass $15 Billion this year, the business opportunity is bigger than ever before."

Sidebar and partners will unveil program details as their solutions roll out with mobile operators worldwide later this year.