Unity Technologies Unveils ‘Union’ - New Division Headed by Brett Seyler

To Create New Revenue Streams for Developers of Unity-Authored Games

Unity Technologies, provider of the Unity development platform for interactive 3D content on the web and mobile devices, today announced a new division – Union – in the keynote at Unite 2010, the company’s fourth annual developer conference.

Union is a new business unit of Unity Technologies, created to help Unity-based games reach a broader audience. The effort focuses on new platforms, new devices and closed channels which would otherwise be difficult for developers to access. Union will be led by General Manager Brett Seyler, who also serves as VP of Strategy. Union has been formed in response to the increasing demand for Unity authored games across multiple platforms including mobile devices, connected TVs and set-top boxes and will provide a central resource for the best Unity content.

“We have encountered a huge thirst for great games from a huge range of platforms, and a broad range of these opportunities are currently only being captured by large game publishers. With Union, we help smaller developers band together to approach these opportunities as one,” said David Helgason, CEO of Unity Technologies. “We see Union as a further step on the road to the democratization of game development - a road that started with technology but can go much further.”

“Union offers game developers a one-stop route to a wide range of revenue streams, allowing them to focus more energy on making great games instead of worrying about how to make money,” said Brett Seyler, GM of Union and VP of Strategy. “Platform owners are thrilled to sign up great games from a variety of developers through a single point of contact – there’s enormous mutual benefit to be unlocked here.”

In bringing Unity-based games to new platforms and channels, Union automates the porting process by basing it on the highly portable Unity game engine. Additionally, Union provides porting and testing teams to assist developers in tuning their games for the target platform and for making technical adjustments to maximize the games’ potential. Union also provides a healthy return; developers will collect 80 percent of net revenues generated by their games.

Developers interesting in joining Union can sign up now by visiting http://unity3d.com/union/.

Platform owners interested in sourcing Unity authored can contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it .