Creativeworks Wins Gold for Seneca College Student Engagement Video

Creativeworks Productions is pleased to announce that their video In Your Own Words was a gold award winner in this year’s prestigious Pixie Awards competition, honouring outstanding creativity in motion graphics, FX and animation. The 'In Your Own Words' video was created for Seneca College. For almost 45 years, Seneca’s commitment to quality post-secondary education has provided the foundation for students to become successful career-ready graduates in business, industry and the communities in which they live. The video was created to launch a multimedia campaign for Seneca College students aimed at obtaining their opinions in a fun and engaging format while also giving them an opportunity to hear and see their new President.

The Pixie Awards are sponsored by The American Pixel Academy, whose goal is to connect creative visual professionals in the pixel media with educators and judged by top industry professionals, all of whom have won significant awards for their work.

“Seneca’s In Your Own Words campaign gave students an opportunity to tell us in their own words the type of Seneca they want”, said Seneca’s President, David Agnew. “The need for student involvement in designing Seneca’s future community is a critical component. By using new media such as the green screen video and special effects, In Your Own Words achieved excellent results. We’re thrilled with the recognition received by the video produced by Creativeworks Productions. It played an important role in the success of this project.”

Creativeworks Productions’ President Doug Hohener says, “This video was part of an exciting multimedia student engagement program for the College. The challenge we were given was to target college students with an “out of the box” solution that was fresh, innovative, fast-paced and engaging, while communicating the College’s key messages. The result seems to have hit the mark!”

Creativeworks Productions is a strategic marketing and communications agency with special focus on developing strategies and creative solutions that include multimedia, interactive and video production. The 2011 Pixie Award marks the tenth international award that Creativeworks has received over the past five years.

“It was a terrific experience working with the team at Seneca, who appreciate the role video can play in communicating messages and engaging an audience,” says Creativeworks Productions’ President, Doug Hohener. He adds, “By strategically using video in this campaign, Seneca was able to reach their goal of obtaining student opinions and introducing their President using a ‘fun’ and inviting medium.”

Creativeworks Productions is a ten-time award-winning marketing communications agency that helps clients increase their business through custom and targeted strategies and solutions. Inspired marketing strategies, coupled with brilliant design, copy, video, website, and powerful multimedia are the result of careful analysis and understanding.