Ogilvy China opens doors to new Ogilvy Digital Lab at O Gallery

Space fuses art, creativity and technology, immersing visitors in the future of marketing

Ogilvy & Mather China today announced the expansion of its Ogilvy Digital Lab and the opening of a new “Painting Meets Pixels” exhibition at O Gallery, the creative agency’s purpose-built art gallery. Ogilvy’s revamped space and digital showroom in Beijing blend art, commerce and technology, inspiring clients and staff to discover new and inventive ways to connect with consumers.

“It’s been said that advertising is the astonishing blend of art and commerce. And today it is a fusion of both of these and technology. So our simultaneous launch of the O Gallery exhibit and new Ogilvy Digital Lab is very special because it is symbolic of how Ogilvy views the future of advertising and marketing communications,” said Shenan Chuang, CEO of Ogilvy & Mather Greater China. Ogilvy Digital Lab

The new Ogilvy Digital Lab features the most cutting-edge, innovative, beyond-the-desk digital technology available today. Essentially an experience center and digital showroom, clients and visitors will be able to learn about and experience first-hand advanced and emerging technologies such as augmented reality, mobile applications, interactive windows, digital tables, 3D wall projections and more.
The dedicated showroom will also be utilized for presentations, pitches, events and as a learning and creativity center for Ogilvy staff and visitors.

According to Chris Reitermann, President of OgilvyOne Greater China and O&M Group Shanghai, “The Digital Lab is a manifestation of Ogilvy’s innovation across the Group. It is a fusion of technology with creativity that allows us to immerse clients in the future of marketing by giving them a hands-on experience of the newest options in digital marketing and advertising.”

Reitermann says the Digital Lab will regularly change, update and display the latest and best there is in mobile, digital retail, out-of-home and gaming.
As well as being a showroom, the Digital Lab is also a dedicated team staffed by OgilvyOne employees. The team’s sole purpose is to push the limits of digital advertising by working with client teams across the Ogilvy Group in China to dream up innovative solutions for clients such as Lenovo, Tsingtao, Motorola and many more that have already integrated some of the digital solutions into their marketing programs.

“The Ogilvy Digital Lab Network has become a key strategic proposition within Ogilvy with physical labs in Beijing, London and New York, and dedicated Digital Lab teams in Singapore, Tokyo and Sao Paolo, with more to come,” said Paul Heath, CEO, Ogilvy & Mather Asia Pacific, who joined the launch event in Beijing.

“The strategic placement of half of the Ogilvy Digital Labs in Asia signals the importance of this region as a growth market for emerging technologies,” added Heath.Recently named “2010 Digital Agency of the Year” at Campaign Asia Pacific’s Digital Media Awards, OgilvyOne Beijing launched the original and smaller Digital Lab in Beijing in June 2009.

For more information, visit www.ogilvy.com