MasterImage 3D and Rightware Announce Strategic Partnership – Forming New Ecosystem for Autostereoscopic 3D Display Technologies

MasterImage 3D’s Cell-Matrix Parallax Barrier display provides Rightware the ultimate environment to showcase their ground-breaking Kanzi UI Solution for Autostereoscopic 3D

Rightware Oy, the leader in 3D user-interface (UI) technology, and MasterImage 3D, Inc. the leader in autostereoscopic 3D (AS3D) display announce a strategic partnership to offer the best out-of-the-box AS3D solution for immediate deployment. The combination provides device manufacturers a fast lane for creation of the most intuitive autostereoscopic 3D design for mobile, consumer and automotive devices. A demonstration is available at MasterImage 3D’s booth at Computex 2011 (Hall 3, G0766).

Both companies have leadership positions shaping cutting-edge glasses-free 3D experiences and providing ready-for-business solutions for their customers. In this alliance, MasterImage 3D’s patented Cell-Matrix Parallax Barrier uses a “cell gap” approach enabling the brightest, sharpest glasses-free 3D experience with the widest viewing angle. This barrier was recently announced in their latest 3D CELL reference tablet based on Texas Instrument’s OMAP™ 4 platform technology. Rightware focuses on the software aspects and have released the world’s first commercial AS3D user-interface software solution for embedded devices, using their celebrated Kanzi UI Solution.

“This partnership means device manufacturers can have access to the latest autostereoscopic 3D software and hardware from one partnership. We’ve been working closely with MasterImage 3D and we’re extremely excited about the quality of their cell-parallax implementation,” said Tero Sarkkinen, CEO of Rightware. “Device manufacturers are aggressively including AS3D in their new offerings, seeking ways to provide real consumer value and differentiate through enhanced 3D design.”

For device manufacturers, this partnership means faster time to market with the most compelling hardware and 3D user interface solution. This consumer-friendly 3D navigation can intuitively showcase the variety of 3D applications that will spark the growth of a next-generation mobile 3D ecosystem—from 3D movies, games, apps, video and user-generated content.

“One of the most thrilling contributions to the 3D content ecosystem is dynamic and interactive visual navigation,” said Roy Taylor, Executive Vice President and General Manager at MasterImage 3D. “Rightware is an inspired pioneer in introducing new consumer experiences and their Kanzi 3D UI running on barrier really showcases the beginning of an incredible industry."

The Rightware and Masterimage 3D joint solution is currently demonstrated at Masterimage 3D’s booth at Computex 2011 in Taipei, Taiwan.