Pixel Magic, cebas Enter Long-Term Deal for 2-D to 3-D Conversion

Canada based software company, cebas Visual Technology Inc., developed advanced 3D stereo conversion software for the major studio epic "The Chronicles of Narnia -- The Voyage of the Dawn Treader" from 20th Century Fox. Under the agreement with Pixel Magic, the software is currently being used for converting "Harry Potter" to 3D.

Based on an intense cooperation with Pixel Magic, cebas created new algorithms and software to significantly simplify and accelerate the process involved in 2D to 3D Stereo conversion. The Pixel Magic proprietary, streamlined workflow, along with the development from cebas, enabled a timely delivery of high quality 3D sequences for "Narnia."

"When VFX supervisor Rifaat Dagher of Pixel Magic approached us to come up with a more efficient and productive way of doing 2D to 3D Stereo conversion, our team of German engineers was thrown into the cold water at first," cebas CEO Edwin Braun said.

"After a considerable amount of development and real world scenario testing with Pixel Magic, we came up with a highly optimized, unique solution. We think this will give Pixel Magic a leading edge in 3D conversion in the marketplace for years to come," he added.

Pixel Magic General Manager, Ray Scalice, noted: "This latest picture marks a milestone for us. Our long standing partnership and tight collaboration with cebas allowed us to create a highly effective 3D image pipeline for the movie."

"Our client, Twentieth Century Fox, was very happy with the results. The tools cebas delivered were instrumental in delivering our 3D conversion quickly and cost effectively," Scalice added.

cebas builds next generation animation and special effects tools used in such well-known pictures as Spiderman, Star Trek, Harry Potter, Alice in Wonderland, as well as many top selling computer games such as StarCraft, Need For Speed, and Command & Conquer.