Slash Airs New 3D Music Video in Canada

Slash’s 3D music video, “By the Sword”, the first video off of his #1 Rock Album SLASH, which hit retail in April and has received rave reviews worldwide, is now being be broadcast in 3D and available exclusively to customers of Rogers Communications Inc. in Canada, it was announced today in a joint statement by San Diego-based 3D Production studio PassmoreLab & Slash.

The 5-minute 3D rock video, “By The Sword”, is the first video ever from Slash to be released in 3D. It features the vocals of Andrew Stockdale of Wolfmother, and Slash’s signature shredding.

“It’s really cool to be broadcast in 3D in Canada,” said Slash.

SLASH hit the charts on April 6. Featuring an incredible lineup of rockers and vocalists like Kid Rock, Dave Grohl, Myles Kennedy, Fergie, Adam Levine, Chris Cornell, Ozzy Osbourne, Iggy Pop, and more, the album has been critically-acclaimed all over the world.

PassmoreLab produced all 3D aspects of the video, which was released internationally in theatres in August. The 3D video has never been aired before on 3D TV.

“My guess is Canadians may need to buy their 3D TVs twice now because of Slash,” says Steve Glum, PassmoreLab's head of Branding & Distribution. “They will buy one the first time just so they can see Slash rock out in 3D. Then they’ll have to go buy another 3D TV because their kids blew out their speakers in the first one.”

The “By The Sword, in 3D!” video is set in a post-apocalyptic future, in a deserted power plant where people are starved for music. And that’s where Slash and the band are found mesmerizing an audience.

“Rock ‘n Roll is universal, and Slash is an icon,” continues Steve Glum. “This is a historic moment, a new chapter in entertainment programming, akin to when MTV launched. Everybody will remember that when 3D TV hit Canada, the first thing they saw was Slash.”

Slash’s "By The Sword, in 3D!” can be seen 24/7 starting today on Rogers Digital TV Channel 900, free to Rogers Digital Cable subscribers.