Gravity's Commercials Group Producing Visual Effects for Current and Upcoming Spots, Including MB Trading, Gillette, K-Mart, Plavix and Muller

International content creation and brand communications company Gravity is actively producing visual effects and motion graphics for a number of current and upcoming spots. Bob Samuel, Chief Marketing Officer and Executive Producer for Gravity's Commercials Group, made the announcement.

Gravity's Commercials Group is currently working on projects for such diverse clients and brands as:

MB Trading for Gearon Hoffman, Boston
Gravity is supplying VFX Shoot Supervision, CG, Flame and Compositing, Graphic Design, Logo Design. The spot is airing now.

Gillette for BBDO/NY
Gravity supplying VFX Shoot Supervision, CG, Flame and Compositing; company is creating, modeling, animating, lighting CG razors, various effects on live action. Spot airing internationally.

Plavix for MRM
Gravity is supplying 3D and CG medical illustrations.

Kmart and BlueCross Blue Shield for FCB Chicago
Gravity is supplying traditional Character Animation (hand drawn) combined with CG Animation, and Live Action background action plates shot in-house on company's insert stage.

Muller Yogurt (International Spot):
Gravity Tel Aviv supplied all designs and backgrounds for this spot. Gravity New York is providing animation, lighting, rendering and compositing of a CG peach as well as a CG butterfly (models were supplied by the Tel Aviv office). Gravity NYC is also compositing all backgrounds (matte paintings) with the live action plates that were shot with green screen.