Imagineer Systems today announced its new product and partnership plans for NAB 2011 convention in Las Vegas, NV next week (April 11 - 14, 2011). In its booth #SL3327H in the Plug-In Pavilion, Imagineer Systems will showcase new versions of mocha and mocha Pro and unveil future technology demos of mocha AE. mocha Pro is the planar tracking, roto and removal tool that dramatically reduces the manual labor associated with visual effects and stereo conversion projects. The new release also greatly improves roto support for Nuke compositing workflow. A technology demonstration of mocha AE v3 will feature exciting new 3D layer and camera export support for After Effects users.

New spot produced and post produced by The Whole Story promotes a new exhibit at the Shedd Aquarium.

It's not easy directing talent that has no bones, no blood and no brains. But the results can be magical.

At least that's true if you're director David Orr and the one-stop production house The Whole Story who recently created a commercial for Chicago's Shedd Aquarium and its new temporary exhibit on the mysterious world of jellyfish. The disarmingly minimalist spot for "Jellies" reveals the puffy, translucent sea creatures, styled in bright, iridescent hues, floating elegantly in space. Simple graphics invite viewers to "encounter their mysteries."

"I wanted to communicate a sense of wonder and fascination," says Orr. "I wanted people to really see how fantastic these creatures are."