Multi-Site License Purchased Across Deluxe's Global Network of Visual Effects Companies Method Studios, Postmodern and Rushes

Shotgun Software, developers of the Shotgun web-based production tracking and collaboration system, announced today that the visual effects units of Deluxe Entertainment Services Group have purchased a multi-site Shotgun license to seamlessly connect its global facilities, which include Method Studios in Los Angeles, Vancouver, New York and London; Postmodern in Sydney, and Rushes in London.

"We are unifying our pipelines into a single global network that provides our clients with a huge pool of talent and resources," said Dan Glass, Executive Vice President, Method Studios. "After an extensive review process, we chose Shotgun as the framework for this pipeline because of its proven track record and the quality of the team behind it."

Framestore has created the second installment of Andrex’s new CG puppy campaign, a party themed commercial called Collections. Not only did Framestore create all visual effects in this CG-based spot; the company continued to provide a full end-to-end production partnership by also directing and producing the campaign.

Framestore’s director and VFX supervisor, Mike McGee, was responsible for bringing the script to life. Moving on from the CG puppy’s debut, which was also directed by McGee, Collections sees the puppies attend two polar opposite parties; one representing Andrex’s ‘bright and bold’ toilet paper, the other standing in for the ‘subtle and stylish’ line. The difference between the two products is played out when a puppy disco is contrasted by a sophisticated piano soiree.

“Thanks to having directed Andrex’s first CG puppy commercial,” said director and VFX supervisor Mike McGee, “this second script gave us an opportunity to evolve the puppies’ animation and characterisation. Being commissioned to direct and post-produce the first four CG commercials means we can improve production values with each new delivery: we can take every doggy detail to a whole new level of perfectionism. This approach boosts overall creativity and is a perfect example of the benefits of longterm production partnerships.”