President and CEO of Prime Focus Technologies, and CEO of Prime Focus India, Ramki Sankaranarayanan has given an enlightening interview to INXPO, the virtual trade show, at this year's NAB Show 2011. The discussion covers a range of fascinating topics, including how non-linear and multi-platform workflows have grown in prominence over recent years and how Prime Focus Technologies' CLEAR helps broadcasters take a unified view of their workflow and put content at the centre of their organisation.
Ramki also expands on how current CLEAR clients, including Star TV, have made use of CLEAR, and illuminates how the hybrid-cloud model allows broadcasters to make use of their existing infrastructures and facilities whilst driving down costs, changing procedures for the better and breaking free of the limitations physical media represents.