Prime Focus: Indigo Airlines ad lands Gold at Goafest 2011

The Harvey B-Brown directed 'On-Time' spot for IndiGo Airlines has won the Gold Award in Filmcraft (Special Effects) at Goafest 2011. Post work, including extensive VFX was carried out by Prime Focus. Produced by Bang Bang Productions for Wieden + Kennedy, the spot also won Silver in the Editing and Production Design categories at the annual advertising festival.

Merzin Tavaria, Co-founder and Chief Creative Director at Prime Focus, served as Chief Creative Supervisor on the 'On Time' spot and said, "It was a challenging job to conceptualize and execute this ad. We had to portray a larger than life world around the CG built conveyor belt and then blend it with the live and CG characters placed on it. Even trickier was to give motion and speed to the belt. The appreciation and accolades which have poured in for this commercial are a matter of great pride for the entire team at Prime Focus."

Supak Saluja, Co-Founder and Managing Director at Bang Bang Films was delighted with the success of the project. "Three metals for one spot are a rarity at any awards show. To win them for the IndiGo spot makes it even sweeter given that the commercial has been heralded as truly unique in the Indian market. At Bang Bang, we believe this to be our finest work, so congratulations to the entire team and especially to director, Harvey Brown, for bringing the best out of everyone."