Solid creates bold graphic looks for new David Guetta music featuring Rihanna

Creative concept studio Solid recently completed a new music video for “Who’s That Chick?”, an electro-dance track produced by David Guetta and featuring Rihanna. The song originally made its debut last fall as part of the much-buzzed-about Doritos “Late Night” online global music event. Two videos provided contrasting views of Rihanna’s persona: a vibrant, playful one for day and a darker, grittier version for night. Currently airing online, the latest version of “Who’s That Chick?” is a space-age fantasy directed by Jonas Akerlund, a Lady Gaga favorite who has also worked with Madonna and Britney Spears. Long-time Akerlund collaborator Richard Cooperman of Solid handled the edit. In the clip, a neon-clad Rihanna romps and dances in her Technicolor world while David Guetta boxes and watches from a dark and barren spaceship. To view the day & night versions of the music video, please go to:

http://vimeo.com/solidla/solid-david-guetta-day
http://vimeo.com/solidla/solid-david-guetta-night

Solid worked closely with Akerlund on concepting and designing unique graphic looks for the video. Their work involved extensive type design elements and animations, numerous transitions, as well as compositing VFX into the footage, rotoscoping Rihanna and the dancers, and particle animations. Additional VFX elements were created by Chimney Pot.