After nearly a decade of being overshadowed by Pixar and DreamWorks, Disney Animation Studios has found its box office dream come true.

"Tangled," the six-years-in-the-making 3-D animated feature based on the Rapunzel fable, opened to a strong $69 million over the five-day Thanksgiving weekend.

They started with bringing in their international programming in the English language for a limited kiddie audience. Till they started dubbing their programming first in Hindi and then in other languages such as Tamil, Telugu and Malayalam. Kiddie and teen television channels such as Cartoon Network and Animax realised that if they wanted to attract more kids and youngsters, they had to reach out to them in local languages.

While this did help increase viewership enough to attract more broadcasters to launch kiddie channels, two major developments have followed: one, with more children looking for programming (and channels) specifically meant for them, children’s channels have started seeking out more locally relevant programming sourced from within India, to increase their appeal. Two, the channels are finding the highest viewership appeal among the four-14 years age band.