CG Today - Animation News

DreamWorks' Me and My Shadow To Combine CG & 2D

Saturday, 11 December 2010 09:49

DreamWorks Animation SKG, Inc announced that it will bring Me and My Shadow, an original project, to the big screen in March of 2013. The studio will pioneer a groundbreaking combination of both CG and traditional animation techniques, which will be used seamlessly together throughout this 3D feature film.

Mark Dindal (Chicken Little, The Emperor's New Groove) is the film's Director and Melissa Cobb (Kung Fu Panda, Kung Fu Panda 2) and Teresa Cheng (Shrek Forever After, Spirit: Stallion of the Cimarron) are serving as Producers. Shane Prigmore (Coraline, Lord of the Rings) is Head of Story and Scott Wills (Monsters vs. Aliens, Ren & Stimpy) and Raymond Zibach (Kung Fu Panda, The Road to El Dorado) are Production Designers.

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Animation or Actors?

Saturday, 11 December 2010 09:42

Advertisers are rolling out their holiday-themed ads, many of which are sure to feature a cartoon reindeer or other festive animated character. However, recent research from the Nielsen Company suggests that, although marketers have a lot to gain with animated ads, they may be sacrificing audience engagement with commercials that don't resonate as well with savvy consumers.

The use of animation in television advertising (vs. live action ads) has become an attractive option for marketers, freeing advertisers from many of the creative limitations of live action film, and often times providing significant cost savings.

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3D animation powers India into big league

Friday, 10 December 2010 09:09

CG Today - Alpha and OmegaCompanies like Crest and DQE focus on the global industry.

With every passing year, animated movies seem to hit a new record with commercial and critical success. At present, the global film industry is buzzing around 3D and Indian animation studios are riding on this 3D wave.

This year, Crest Animation Studios’ Alpha and Omega – 3D stereoscopic animated film – has been shortlisted for Oscar nominations. Of the 15 films selected, only three will make it for final nominations, but A K Madhavan, CEO of the company, is not resting on his laurels yet.

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OptiTrack Insight VCS Virtual Motion Capture System Ships to Customers Worldwide

Friday, 10 December 2010 08:57

Adopted by Leading Pre- and Post-visualization Companies for Live-action Virtual Camera Work at a Competitive Price

CG Today - Insight VCSPreviewed to widespread acclaim at SIGGRAPH 2010, OptiTrack's Insight VCS virtual camera system is now available to customers worldwide. Offered at a third of the price of competing systems, the Insight VCS is ideal for previsualization and production in game and CG film projects of any scope, ranging from AAA games to independent films.

"Professional motion capture products have historically been prohibitively expensive," said Jim Richardson, NaturalPoint® co-founder and lead engineer for the OptiTrack motion capture line. "With the release of the Insight VCS, we are proud to once again alter the CG production landscape by bringing the latest motion capture technology to market at a price that is accessible for all studios."

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Singapore and UK team up once more on multi-platform developments

Thursday, 09 December 2010 09:42

CG Today - MDA SingaporeThe Media Development Authority of Singapore (MDA) and, South West Screen, the development agency for film, television and digital media in the South West of England, announced today the second iteration of their joint, ground-breaking Multi-Platform Content Across Continents initiative.

Up to five projects will be selected by the MDA and the South West Screen, and awarded up to £10,000 each in development funding to be split between the Singaporean and British co-development partners.

The scheme was launched last year to foster greater partnerships between Singapore and British media enterprises in creating innovative and engaging digital content that redefines television entertainment.

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