Mobile Games Revenues to Surpass $11 billion Globally by 2015 as In-Game Purchases Overtake those of Pay-per-Download, says Juniper Research
A new report published today by Juniper Research forecasts that revenues from in-game purchases will overtake the traditional pay-per-download model as the primary source of monetising mobile games by 2013. With Apple’s in-app billing mechanism showing the way forward, total end-user revenues will surpass $11 billion annually by 2015, nearly double what they were in 2009 ($6bn).
App stores drive changes in monetisation, but discoverability still remains an issue on some platforms
A new report published today by Juniper Research forecasts that revenues from in-game purchases will overtake the traditional pay-per-download model as the primary source of monetising mobile games by 2013.