Brainy blockbuster Inception – director Chris Nolan’s follow-up to the hugely successful The Dark Knight – has had people talking around the world.

Talking about the “mind-boggling” plot, the characters, the locations and of course the phenomenal visual effects.

Visual effects supervisor Paul Franklin, of London-based company Double Negative, says the effects were never meant to take over the feature, which took $7.3 million in its opening weekend at the Aussie box office.

Digieffects Launches New A La Carte VFX Plug-In Offerings; Snowstorm to Become First Plug-In Available Outside of Bundled Plug-In Families

Digieffects^®, a developer of popular visual effects software plug-ins, announced today it is unveiling a new product line strategy for 2011 with a more streamlined, organized product line; and effective immediately, offering the choice of purchasing singular plug-ins a la carte style. Under this new and continuously emerging approach, Digieffects Snowstorm will be available as a stand-alone purchase starting Monday, December 19, 2010. Additional stand-alone plug-ins will be added to the a la carte menu throughout 2011.